Minimizing Turnover

Business
Four-location car dealership.

Challenge
A high turnover rate is crimping efforts to enhance service and endangering customer loyalty. Because of the tight job market, finding experienced candidates is difficult. Customer service is suffering because new hires lack knowledge of and experience on the dealership's services.

Internet-Based HR Solution
Employees are given direct access to an enhanced menu of benefits over the Internet, which they can personalize according to their individual needs. They can also go on line to calculate their retirement benefits based on their current contribution rates. The same system supports an online training center in each location, to deliver Web-based educational content. Online training can be implemented more quickly and cost-effectively, without need for travel to a distant location.

Benefits
Internet-based training enables employees to gain skills and learn about new products whenever it's convenient for them, without having to leave the dealership. The online benefits application gives employees greater control and flexibility. For example, employees can opt for vision and dental coverage at a low monthly cost that's automatically deducted directly from their payroll check. The opportunity to enhance their skills and customize fringe benefits leads to higher employee satisfaction. Employees gain more control over their careers and begin to think of themselves as part of a highly professional organization that's worth staying with over the long run.

This article was adapted from Cisco's Easy Guide to Human Resources in the Internet Age. To download the entire PDF version of the piece, click here.