Supercharging a Talent Search

Business
Twenty-person Web site design firm.

Challenge
Growing rapidly, this small firm desperately needs an account manager, marketing specialist, writers, designers, and an information technology specialist to run its network. But the firm is competing in a buyer's market for job seekers, who can afford to shop for stock options and substantial salaries, essentially auctioning themselves to the highest bidder.

Internet-Based HR Solution
The firm uses a series of electronic recruiting tools such as Web-based resume and job-hunt services to cast a wide net and find candidates from across the country. Its Web site delivers an enticing and creative employment message with details about available positions. The company's marketing communications include a brief tagline about available job opportunities, pointing possible job prospects to the firm's Web site and promising candidates who post resumes a response in less than 24 hours. The company also places its job postings in the online career centers of design colleges and local universities.

Benefits
The Internet lets this small company's recruitment efforts work harder for little added cost. And through its Web site, the firm brings its employment offer to life, capturing and presenting a portion of its style and corporate culture.

This article was adapted from Cisco's Easy Guide to Human Resources in the Internet Age. To download the entire PDF version of the piece, click here.