Provide current and potential customers with easy access to company, product, and order information 24/7 while facilitating interaction using online customer service strategies.

Overview
Customer Care - Handle customer inquiries, returns, and requests via the Internet.
Customer Relationship Management - Manage and organize client outreach and customer service functions with customer relationship management solutions.
Call Centers - Integrate inbound and outbound calling functions with your network or corporate Web site.

Strategies
Every Click They Make - Learn how to listen to your online customers.
On Solid Ground - To succeed, a Web-based company must use real people and real tools.
Parting a Sea of Email - Use E-mail management software to organize customers' incoming messages.
Come In. I've Been Expecting You - Cheap personalization tools make every site visitor feel like an audience of one.

Success Stories
Mr. Blandings Builds His Screen House - A gorgeous site lets new homebuyers make big choices.
A Room With a SKU - An industrial distributor creates a self-service dream with superfunctional client pages.
Show Me the Monet - Build-your-own art galleries help corporate customers make smart decisions.
Bean Counters - An online community turns a one-shot workshop for accountants into a lifelong commitment.
Raising the Bar - An energy bar manufacturer uses its Web site to make a personal connection with its customers.
Boosting Sales - A telecommunications service enables a growing sales team to serve customers better using Internet technologies.
Close Collaboration - Professional services firm empowers collaboration between teams to better serve clients.
Success, One Customer at a Time - A car-wash operator develops lasting relationships with customers using a computer database.
At Home on the Net - A real estate brokerage firm makes the labor-intensive process of buying a home easier on the Internet.
Practicing E-mail Magic - E-mail confirmation of orders and seamless purchasing, customer service, and shipping operations help this online kitchen equipment retailer keep customers.
Reinventing the Printing Press - An online print broker lets customers design products on its Web site and makes prints for them.

Solutions
Internet SolutionFinder tool - Determine the optimal Internet business solution for your company.
Cisco Resource Network - Discover how Cisco and its alliance partners can help you manage client/supplier relations.
Cisco Benchmarking Tool - Compare your company's technology adoption against other companies.